Ambic secured an exclusive licence in December 2013 for the manufacture and distribution of the product line of US business RJ Boudreau Inc., based in Modesto, California.
The RJB product line is complimentary to the Ambic product range and will provide customers with even greater choice by enabling the Company to make a more comprehensive range of udder health and livestock health management products available.
Both the Ambic and RJB brands will continue as before since both have strong brand equity in a number of key markets; there is also a strong desire to preserve their respective brand identities.
“By acquiring a licence to the RJB range we are not only extending our product range, but also expanding our customer base, particularly in the US, “ says Mark Cinderey, Ambic’s International Sales Manager. “It will provide us with the opportunity to implement a dual brand strategy with the RJB products selling alongside the existing Ambic range.”
Ambic is currently focused on completing the transfer and integration of the business into its UK manufacturing and distribution operation, based in Witney, UK.
This deal follows Ambic’s acquisition of Peristaltic Pump business RF Electronic Controls (RFE) in July 2013 – a UK company that produces pumps and associated products to control the dilution and dosing of chemicals used on dairy farms for cleaning milking systems and milk tanks – as well as being used in systems for pre- and post- teat sanitisation.